Monday , January 18 2021

Motorola returns to the future with Razr




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Two conceptual models of RAZR for one of the past and one for the futureSimon Rockman

It's gone, very, for a very long time, but now it looks like the current Motorola Mobile, Lenovo holders will launch the Razr restomod.

Line drawings show here recently patent applicationMotorola Mobility for a new phone with a foldable display. The photos next to the patent images are the original Razor concept, which I used in 2003. More than fifteen years have been separated by both, but the design details created by Chris Arnholt are shining through. It is interesting to understand the heritage of this design.

Before Apple devastated innovation all the phones looked different. Nokia phones were different bars. Ericsson phones were square and Germanic, and the Samsung flips were equipped with a toilet seat. Much like a car can tell a car from the wheel arch or pillar shape, the phone can recognize the brand from the design language. With one exception: Motorola. The company operated fiefdoms, and each had a different idea of ​​the Motorola look.

According to the late and extremely large management of Geoffrey Frost, it was decided to be a Motorola design language. Except that there were no four design languages. Corner "man" who became Razr, a tempting, sexy woman who became a Pebbl, a funky child who never made the market a Tattoo and, even in 2003, a StarTac-based retro design.

Razor Thin: Motorola products that should have code names on islands GSM phones and cities CDMA phones. In so many ways, the Razr team broke the rulesSimon Rockman

V70 "Hummingbird" was a must-have phone, it was placed in goodie bags by celebrities at OscarMotorola

Nobody anticipated Razr's success. I sat in a committee that approved new products, and we needed a number of scheduled shipments of three million units to hand over the project. Razers was highlighted with 800,000. The box fails. It also failed to evaluate other indicators. It was hard to do, the keyboard could not be obtained from several suppliers, there was no pre-order from mobile networks. It had to be ended at the first meeting of the proposal. And yet Geoffrey got up on it. The 800,000 figure was chosen because it was a fracture. That was what the V70 (condemned by Hummingbird) had sold, and although it was not very profitable, it was a big halo product. Later I learned that the team working with Razr actually predicted 300,000 sales but knew that it would not get the ship's approval so they lied. & nbsp; It continued to sell 100 million units with everyone from Jeremy Clarkson to David Beckham, which was noticed by one. The original original RAZR in 2003 was a phone that was visible, although it was a simple phone designed as a super expensive icon to be sold in over 800 pounds and built by the Motorola engineers' crack team at the evenings and weekends of the project secret skunkworks and no management blessings.

One of the things that makes the phones cool is the feeling of when they close. Let us hope that Lenovo will get this right.Simon Rockman

This is the first time anyone has seen the images from the original 2003 conceptual model next to the newest patents. I took photos in a secret off-school idea workshop where a model was shown to give an idea of ​​what phones might look like in the future.

Razr's success steamed with other design trends. Reverse edge design, supposedly "male", selling many millions of pink.

Pictures presented by Joel Soto, Poliana Pereira and Mark Finney are looking back at cell phone design.

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Two conceptual models of RAZR for one of the past and one for the futureSimon Rockman

It's gone, very, for a very long time, but now it looks like the current Motorola Mobile, Lenovo holders will launch the Razr restomod.

The line drawings here show the recent Motorola Mobility patent application for a new phone with a folding display. The photos next to the patent images are the original Razor concept, which I used in 2003. More than fifteen years have been separated by both, but the design details created by Chris Arnholt are shining through. It is interesting to understand the heritage of this design.

Before Apple's devastated innovation, all the phones looked different. Nokia phones were different bars. Ericsson phones were square and Germanic, and the Samsung flips were equipped with a toilet seat. Much like a car can tell a car from the wheel arch or pillar shape, the phone can recognize the brand from the design language. With one exception: Motorola. The company operated fiefdoms, and each had a different idea of ​​the Motorola look.

According to the late and extremely large management of Geoffrey Frost, it was decided to be a Motorola design language. Except that there were no four design languages. Corner "man" who became Razr, a tempting, sexy woman who became a Pebbl, a funky child who never made the market a Tattoo and, even in 2003, a StarTac-based retro design.

Razor Thin: Motorola products that should have code names on islands GSM phones and cities CDMA phones. In so many ways, the Razr team broke the rulesSimon Rockman

V70 "Hummingbird" was a compulsory phone, it was placed in famous bags for celebrities at OscarMotorola

Nobody anticipated Razr's success. I sat in a committee that approved new products, and we needed a number of scheduled shipments of three million units to hand over the project. Razers was highlighted with 800,000. The box fails. It also failed to evaluate other indicators. It was hard to do, the keyboard could not be obtained from several suppliers, there was no pre-order from mobile networks. It had to be ended at the first meeting of the proposal. And yet Geoffrey got up on it. The 800,000 figure was chosen because it was a fracture. That was what the V70 (condemned by Hummingbird) had sold, and although it was not very profitable, it was a big halo product. Later I learned that the team working at Razr actually predicted 300,000 sales, but knew that it would not get the ship's approval to lie. It continued to sell 100 million units with everyone from Jeremy Clarkson to David Beckham, which was noticed by one. The original RAZR in 2003 was a phone that was visible, although it was a simple phone designed as a super expensive icon that would be sold for over $ 800. evenings and weekends are secret skunkworks and no management blessings.

One of the things that makes the phones cool is the feeling of when they close. Let us hope that Lenovo will get this right.Simon Rockman

This is the first time anyone has seen the images from the original 2003 conceptual model next to the newest patents. I took photos in a secret off-school idea workshop where a model was shown to give an idea of ​​what phones might look like in the future.

Razr's success steamed with other design trends. Reverse edge design, supposedly "male", selling many millions of pink.

Pictures presented by Joel Soto, Poliana Pereira and Mark Finney are looking back at cell phone design.


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