Apple has abolished Google's ability to offer its employees only iPhone apps that are likely to cause a major disruption to the search giant.
Apple punishes its adversary for violating its developer policy and comes on the day after it has launched the same action against Facebook.
This step took place after both companies used special access to market research.
"We work with Apple to detect temporary disruption to some of our corporate iOS applications," says Google.
Apple allows companies to take special control over employee devices to add extra security and control.
Many companies use it to distribute applications that may contain private information to employees, but not to the general public.
Some companies also distribute a test or beta for apps that the company works with, such as Google, Maps, Hangouts, and Gmail.
Both companies use internal iOS apps to help employees access services such as travel.
However, Apple explicitly prohibits companies from using this access to regular consumers.
On Monday it was discovered that Facebook had used company access to distribute a market research application to the public, including teenagers.
On Tuesday it became known that Google was doing something similar to its app, Screenwise.
Apple seems to have stood firm in its position that "any developer using company certificates to distribute apps to consumers will have their certificates canceled".
While Google has its own operating system, Android, a large number of nearly 100,000 employees in the company use iPhones for their work, and the company releases a large portion of software for both Android and Apple iOS.
This line is considered to be a significant exacerbation of Apple and its main competitors that protects user data.
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