Wednesday, January 30, 2019, at 16:30 (GMT + 7)
Apple has excluded many issues in the last quarter of 2018 financial statements that the company has just announced.
While Apple has confirmed that iPhone sales have dropped significantly by 13.2% over the same period last year, the Silicon Valley giant has not revealed the exact iPhone sales. However, based on their own estimates, strategic analysis shows that Apple sold approximately 65.9 million iPhones from October to December.
In the last quarter of 2018, approximately 65.9 million iPhones were sold.
If this is correct, this figure has dropped significantly by 11.4 million units compared to the 77.3 million iPhone sold last year.
Due to this fall, equipment line revenues have fallen by 15%, equivalent to $ 9 billion in this period to $ 52 billion. This has led to a sharp drop in Apple's performance during the quarter, resulting in a company's earnings of only $ 84.31 billion, down $ 88 billion from 12 months ago.
Although most of the revenue shortage comes from the Chinese market, CEO Kim Coke admits that the price of the 2018 product line is important. Therefore, the company claims it will lower iPhone prices in certain markets, hoping to increase sales.
The iPhone discounts will help Apple to increase the company's sales.
This step will probably affect Apple's short-term profits, but it will be beneficial in the long run. After all, Apple's future depends to a large extent on the growing service business created on the basis of Apple's active device, including over 900 million iPhone from December 2018.
China is a "lucrative" market for smartphone manufacturers, but it is not easy to swallow.