But Momo Challenge, experts will tell you, probably not to worry.
The challenge is the latest viral problem / social media fad / urban legend that goes through Facebook parent groups and schools. It is described as a "suicide game" that combines shock images and hidden messages, and as if it encourages children to try out dangerous tricks, including suicide.
This week, Momo was the top trend search engine on the Google Network in the US, Australia, Canada, and the UK.
However, according to all knowledge, there is hardly any evidence to prove that it is actually real.
Let's shred so you can come back to other things.
The challenge is difficult …
The image is usually a (rather scary) doll with long hair and curved eyes. The creepy sculpture is actually the action of the Japanese special effect company Link Factory, and it has nothing to do with the so-called "challenge" with the artist and the company.
… and the threat is at best anecdotal
This seems to be a cause for concern. But here's the thing: anyone can publish quite a bit of YouTube at any time, so there's no way to say there's no creepy video about harmful content. Is this a special attention? Experts do not think so.
But publicity can give troll ideas
Although there seems to be little evidence that Momo Challege is something special to worry about, Mikkelson notes that the challenge associated with the challenge can ironically lead people to create video with Momo content.
"Now that the Momo Challenge legend has been found, some people have used Momo's character to scare and reduce young people through WhatsApp, or slip into videos? Perhaps some scattered incidents have occurred," he says.
Jill Murphy, vice president and general editor of the common Sense media, tells CNN Momo Challenge prisoners about parental (often justified) fears about how social media platforms regulate content.
"So it's been for some time now. And the reason that it's probably going to be a thorough check and attention because it's getting younger kids content," she says. "And because and because accessibility, along with parental disappointment, I think it's just a fever," Here's another thing YouTube reveals to children and doesn't take any responsibility. ""
So parents should control …
As Murphy says, concerns about Momo Challenge may be less of a challenge, and more of the convincing detention parents feel like watching millions of unregulated YouTube videos and a confusing, constantly changing social media application. That's why both Murphy and Mikkelson believe the solution is clear: you know what your children are watching and how they look at it.
"We encourage everyone to spread the messages they receive, and they are not too worrying," says Murphy. "But since it requires thinking and opening up the challenges for the YouTube platform for parents – not knowing whether they can trust the content – I think that's what comes most."
Mikkelson encourages parents to familiarize themselves with who uses your children from social media and make sure they understand that they need to be informed if they are confronted with something online that seems harmful or threatening. "
… and know that these bad guys are not new
If you feel like a deja vu, it is because "suicide challenges", online city myths and other stories of internet horrors arise all the time.