The Super Bowl half-time show shows up to 100m audiences. As a musician, it's just the biggest stage of the stage you could expect.
Some performances – including Jackson Jackson and Prince – are still being talked about for years.
So of course, no artist would cut it?
But Cardi B and Rihanna are just two who have reportedly rejected NFL's offer to meet this Sunday in Atlanta.
Those who had accepted, including Maroon 5, Travis Scott and OutKast Big Boi, met with a petition asking them to pull out.
So what's the big deal this year?
& # 39; Enough & # 39;
It is almost two and a half years since the former San Francisco 49ers player Colin Kaeperniks began his journey during a national anthem that played before the US football match.
Quarterback protested against police brutality against African Americans.
Other participants joined his protest.
Many people, including President Trump, hated his position. Last year, the NFL announced that the teams would be penalized if players hit the anthem.
Kaepernick NFL hasn't played since 2016 – no club has signed up for it, and protests have largely disappeared.
But the player also had great support.
"People have enough thought," says journalist Christina Lee, who has spent the last ten years on the Atlanta music scene.
She believes that the reason why Maroon 5 has been so great is the "NFL refusal to recognize" situation.
"Why is Colin Kaepernick still a free agent?"
This is a difficult balance for artists.
The half-time show in previous years has been a place for politics – for example, Jackson Jackson's 1993 Heal The World performance or Beyonce, who redirected Black Panthers when she made her debut in 2016.
But Kristin Lee says Maroon 5 is usually not a "contradiction type against the group".
In the week before their performance, their press conference was canceled and NFL said they wanted to "let the conversation show".
Then there was an entertainment interview tonight, where Adam Adam Levine said the band had been waiting for contradictions and made "a lot of inward looking".
"I've never been more enthusiastic about my life to present it to people because I believe it's really all our thought."
What about Colin Kaepernick's situation?
"I just want to know what the testimony is going to do, because they have never been a group to talk about these issues," says Christina.
But there are those who think you should be able to separate music from politics.
Sonny Digital is a manufacturer from Atlanta who worked with Future, Young Thug and Travis Scott.
"If they want to talk to the Super Bowl, then why not?" says Sonny, who would like to spoil the offer to carry there himself.
"It's a one-time thing," he tells Newsbeat at his studio in Atlanta.
The focus is not on Maroon 5 – Travis Scott and Big Boi have been criticized.
Meek Mill questioned why Travis would choose to execute the NFL, and Jay-Z reported that he was trying to pull out a Texas reporter, although he might have received NFL to donate social justice to charity as part of his performance. .
"What else do you want from him?" Sonny says. "They didn't [donate] Earlier, it is now added to the deal.
"Sometimes people are never satisfied, you have to appreciate both ends.
"Why does he say no? Come to bro, he's 26, he's above the world. Why don't I want to" I do a Super Bowl Atlanta under my belt? "
"We control music"
There is also a queue for what is not fulfilled.
When Atlanta was declared a host city, fans – as well as outstanding musicians – were also seen as part-time to represent the city's rich music culture.
Migos, Future, 2 Chainz, Ludacris, T.I, Usher, 21 Savage, Young Jeezy, Gucci Mane, Lil Baby and Jermaine Dupri are just some of Atlanta's local people who might have done it.
The legend of Atlanta, DJ Holiday, was among those who thought NFL would choose a local hip hop as a part-time driver.
"I ultimately think they embody the hip-hop we have," he tells Newsbeat.
"You have to do it. Everyone knows what Atlanta is and what we've done and what we've put on the map. We control the music, the period."
That means Big Boi is Atlanta's only agent on the bill.
But given that he is half of OutKast who helped to place Atlanta on the map in the 1990s, the NFL could be much worse.
"I told him that you should do it, you have to make sure that it feels like Atlanta," says DJ Holiday.
"He was like," I promise I will do my best to make sure it is good ".
"I ask him to do something special."
Travis Scott's representative was invited to an interview, but Newsbeat did not receive a response. Big Boi spokesman rejected the interview request.
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