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Ancient Forest Drink Revived With New Drinkers' New Fan | Society

Mead, one of the world's oldest alcoholic beverages, returns to the craft beer altar side.

Sales of honey drinks have grown in supermarkets, after winning a strong fan base for younger drinkers at brewery and beer festivals.

The English heritage of conservation charity claims to be Britain's largest wood retailer using 400 historic buildings and monumental gift shops as well as online; it said that the bottle is sold every 10 minutes.

According to the English heritage, forest sales increased by an average of 10% per year over the past three years, and from April 2018 to March 2018, the charity sold 29,750 bottles produced by the Lyme Bay Winery in Devon, the UK's leading producer of award winning meadows .

Meads, obtained by fermenting honey with water, were thousands of years old and were once considered to be a drink from the gods who fell from the sky as a nose collected by bees. It is believed to improve health and prolong life.

"As one of the oldest spirits of the world's spirits was sometimes a fairly" old world "reputation, we have seen that over the last five years it has changed dramatically," said Samuel Boulton, The Vanguard, the executive director of Wood and Headquarters in Birmingham. "With success [the TV show] Game of Thrones, as well as the growing popularity of experimental cocktails, you could definitely be called the new new beverage and the next beverage, and our customers really enjoy this historic retreat with a modern twist. "

The Glue Bay Winery offers seven English heritage brands of different flavors. In total, it produces and sells more than 10 variations, including chili and rhubarb flavors and Christmas varieties, mostly in standard 75cl bottles, but also in wipes.

It also sells drinks at Waitrose and local collaborators, as well as in agricultural shops, gourmet and garden centers.

Sophie Atherton, a sommelier soup, said: "I see the increase in the popularity of the forest, due to the prosperity of craft beers and the interest in jeans, as well as our love of food.

"Today, our culture is full of desire to tasting new things and experiencing new tastes and, despite the forest heritage, it will be new to most people. Perhaps there is also an element to add an instable historical setting and you have a drink that everyone wants to see. .

Regional beer festivals organized by the real Alle Group Camra are often well-submerged meadows. The Cambridge Beer Festival this November served 15 different meads, all produced in the UK and ranged from 4% to 17% in alcohol strength.

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