According to Inquirer, Samsung invests $ 40 million in Niantic, a high profile mobile hit developer with Ingeniex and Pokémon Go features. According to sources in the coming weeks, companies can announce a deal under which Samsung Galaxy smartphones will receive exclusive content from Niantic.
Samsung and Niantic will focus on the exclusive game at Harry Potter University, where the S-Pen pen will be used as a magic wand. It should be noted that a year ago Niantic announced a new mobile game in an expanded reality, Harry Potter: The Wizards Unite, scheduled for release in 2019. The $ 40 million investment is low by industry standards to purchase exclusive rights for the new Harry Potter, so maybe everything will be limited to the usual game add-on or certain features that are not available for other mobile devices. The deal also includes the Ingress game, but when it comes to Pokemon Go, Niantic does not own this franchise.
For Samsung, this is not the first experience with mobile gaming developers. At the time Galaxy Note9 was presented, the South Korean company announced a partnership with Epic Games studio to exclusively implement the Android version of Fortnite on Galaxy smartphones. True, this exclusivity lasted only a few days. However, Samsung continues to attract potential buyers to the "royal battle."
Obviously, in this way, the company is trying to distinguish its smartphones among other branded devices. Samsung is expected to follow this strategy on the Galaxy S10 next year.