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After sales lag. Apple uses "painful solution"




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In January this year, figures for Apple's Low Sales were seen The iPhone In China and revenues fell by 5 percent to 84.3 billion dollars.

Revenue from iPhone, which makes up the bulk, "Apple"Fell 15 percent in the fourth quarter of 2018 compared to the same period in 2017.

CEO of Apple Tim Cook"In an interview with Reuters, the fact that a company may in the future fix the iPhone price in local currency, taking into account the high price caused by the rise of the dollar in the currency market.

Cook Acknowledges "Big iPhone Sales Costs Have Slow Down" By adding that the company is working to reduce prices in some new markets without indicating the extent of this reduction.

She warned Apple These sales could fall more than expected in new markets, especially in China, and fewer users buy newer versions of the smartphone.

Some economists believe that this stumble "Apple" is caused by transitions Chinese marketSince the company is largely dependent on the device "IPhone" though, it may bet on multiple market opportunities.

The price was set at "IPhone Xs" at $ 999 while the price had arrived at "iPhone Xs Fee" up to $ 1199, and the phone's "IPhone Xr" no more than $ 749.

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Earlier in January, Apple's figures showed that iPhone sales fell in China and revenue fell by 5 percent to $ 84.3 billion.

IPhone revenue, which accounts for the largest share of Apple's revenue, fell by 15 percent in the fourth quarter of 2018 compared to the same period last year.

Apple CEO Tim Coke said in an interview with Reuters that in the future, the company could set iPhone prices in local currency at a high dollar price.

Cook admitted that "iPhone's sales price has been high," adding that the company is working to reduce prices in some new markets, not to mention the amount of this reduction.

On January 2, Apple warned that in new markets, especially China, sales may drop more than expected, and fewer users buy newer versions of the smartphone.

Some analysts believe that Apple's stumbling block is due to changes in the Chinese market, and the company is heavily dependent on the iPhone, but bets on multiple market opportunities.

The price of the iPhone Xs was set at $ 999, while the price of the iPhone Xs Max was $ 1199, while the price of the iPhone Xr was $ 749.


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