The edition issued by Blick in the evening will be published on December 21, 2018, for the last time.
On Friday, 21 December 2018, the publication of the latest Blick am Abend publication will be published. After that, the focus will be on the brand's successful digital offerings. "We have decided to cut off the print edition of Blick in the evening," says Alexander Theobald, COO Ringier Switzerland and Managing Director of Blick Group. Due to the development of the Swiss advertising market, this step has become economically necessary, the switching of readers and advertisers from online printing continues. "We did not get this decision easily, and we regret closing. But the economic situation and negative predictions have allowed the focus to focus on the digital view in the evening, "says Theobalds.
Social plan for 11 employees
At the same time as the Blick print edition ends in the evening, there will be adjustments in the newsroom and the Blick Group publisher's website. In general, 11 permanent staff are affected by work and reorganization. Part of the job can be absorbed by early retirement. The sick social plan comes into effect on affected workers.
Online staff do not interrupt printing. They continue to build content for Blickamabend.ch and social media shows. It serves the big digital community as before. Even today, Blick's media store in the evenings, with approximately 800,000 interactions per month, is one of the most successful media outlets in the Swiss media. Social media activities will be tightened to further expand the Blick digital community in the evening. The Blick digital format in the evening is based on the usual content: news and entertainment from around the world.