The fashion chain Zara has changed surprisingly: on social media and on the website of the Spanish fashion house, we are now looking at a new company logo – and this is not a call to people.
The new logo is narrower, taller and more sweet. Typical distances of the original design have disappeared – the letters even overlap. This feature seems to be particularly worrying for the internet.
The Twitter user writes, "The new Zara logo makes me claustrophobic." A statement that is often read online on the new logo.
Of course, the dumbs had not waited long. Here's a design forecast for eight years:
Is this a comparison: "The new Zara logo is my attempt to squeeze myself in her clothes …"
What is behind the design?
Twitter was speculated behind the controversial new logo. "This is the worst font I've seen in years, or will any of these new robots replace it with people?". Another fun that maybe intern has developed a new logo.
In fact, the logo comes from the famous New York advertising agency "Baron and Baron". So it is no surprise that the font strongly resembles the Harper Bazaar logo: Fabien Barons, head of the agency and owner of the magazine in 1992, created the logo.
In contrast to this trend
Zara is one of the many fashion brands that have changed their logo in recent months. The Spanish fashion house seems to be obviously tidal. Since brands like Burberry or Yves Saint Laurent have removed frills and clean designs in their new logo, Zara is doing exactly the opposite. And even if the new logo doesn't go down now, it has attracted a lot of attention.