SBAB was the largest of all companies in the profitable new mortgage market last year. Stock Photos.
SBAB is so good that last year its share in the share of new loans reached 17 percent, which is more than twice the company's total market share of 8%. Last year Länsförsäkringar and Danske Bank managed to get 14 and 8 percent of the new mortgage – twice as much as corporate market shares.
The worst thing was that Nordea outperformed 2 percent of new loans, compared with a 14 percent market share. It was also very high for SEB bank: the bank received 6 percent of new loans and its market share is 14 percent.
Nordea has introduced a motel in the form of more consultants and lower interest rates. SEB will improve its offer both in terms of loan promises and actual mortgages.