In the future, rear seat passengers will be able to experience a more realistic film, video and interactive content using virtual reality glasses.
Audi at CES in Las Vegas reveals a completely new opportunity to have fun while driving
in the car. The prestigious brand is a technology that real-time adjusts real-time content to driving maneuvers: if, for example, a car is moving in the right direction, virtual world space ships, using virtual reality glasses, move to the right.
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The Holoride company wants the new way of entertainment to enter the market in the next three years, with passengers using rear-view virtual reality glasses in the back seats. Continuing to expand the Car-to-X infrastructure, long-term traffic development could become part of the experience: stopping at traffic lights would, for example, lead to unexpected obstacles in the event, or a temporary quiz would be stopped.
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Audi is a premiere of its sinking technology with "Marvel's Avengers: Rocket Rescue Run" – a experience in the virtual reality world developed by Disney Games and Interactive Experience. The singer uses spectacular glasses of reality in the rear seat of the Audi e-tron to go on a fantasy journey through the universe. The car becomes a crew spacecraft from the movie "The Galactic Guardian" and the passenger, along with Rocket, the latest Avengers: Endgame (Spring 2019, Marvel Studios), opens the way to the asteroid field. Every car movement in real time changes in the virtual world. When the vehicle moves through a sharp bend, the player in the virtual reality turns on the opponent's spacecraft. When the car accelerates, the spacecraft speeds up the virtual reality.
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In order to make the new entertainment market available as soon as possible, Audi took a new path: the prestigious brand was founded by the startup company holoride, through which it developed a technology – a minority share – through its subsidiary Audi Electronics Venture GmbH. Audi grants Holoride Technology license. With an open platform, colorids will allow car manufacturers and content developers to create and offer additional expanded reality formats.
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Arcade video games, underwater adventures, space exploration, a tour of the historic city or blood circulation: possibilities are virtually limitless. The launch company holoride will offer a development environment (SDK) that will serve as an interface to vehicle data and transfer it to the virtual world. Developers will thus be able to create a world that can be experienced with a car with all the senses. In doing so, even looking at classic movies, series or presentations, the probability of a travel weakness will be much less, because what the traveler will see will be in line with what he or she feels.