In rare cases, the Apple giant reduces iPhone prices in several countries. It is the second time in the last 12 years that Apple is addressing such strategies. Revenue from iPhone sales fell by at least 15 percent to less than $ 52 billion.
China's market share is highest, with revenues of just over $ 13 billion, almost one third.
Company manager Tim Kook noted that the strength of the US dollar, in line with the fall in other currencies, made iPhone more expensive in some countries.
That is why Apple said it would analyze this phenomenon and lower prices for some countries, especially China and Turkey, where the national currency has dropped significantly compared to the US dollar.
That's why Apple expects these markets to freeze new iPhone prices last year, hoping to increase iPhone sales in these areas. The advantage of the company is that all other products and services have increased by 19% to $ 10 billion.
In total, the number of active Apple devices worldwide has reached 1.4 billion units, of which 900 million are iPhone only.
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