Monday , March 8 2021

The Żywiec Group buys Namysłów Brewery for PLN 500 million. What is the future of beer?

According to the Żywiec group, Poland is undergoing an egg market revolution, and consumers are looking for more and more diversity. Beer and regional beer are the fastest growing market segment. The group Żywiec and Namysłów Brewery complement each other.

– As a result of dynamic developments, the Namysłów Brewery has achieved the position of the fastest growing regional breweries in Poland in recent years.

The Żywiec Group, thanks to the beer tradition, has shown its commitment to quality and experience in building brilliant brands, with its unique expertise in terms of consumer trends and the development of new market segments. The combination of forces will enable Namysłów Brewery and its brands to be developed on a wider scale, and the Group Žywiec will gain new opportunities to develop its portfolio to better utilize the growing interest of consumers in the beer sectors – we read in the company statement.

– We are glad that Namysłów Brewery will soon join the Zywiec group. We are convinced that the in-depth knowledge of the beer market and the flexibility of the Namysłów Brewery, as well as our knowledge and experience in building strong brands on a wider scale, is the perfect combination that makes progress in a changing market, "commented the Group Živec S.A. Chairman of the Board Guillaume Duverdiers.

Michael Gostomski, chairman of Browar Namysłow Council and Browar's largest shareholder, said that the Namysłów Brewery has been owned by the Gostomsky family for more than 20 years.

– Then, from a small local brewery, we created this company as the largest regional player. This transformation was possible thanks to the cooperation of Namysłów residents, the management of our employees and talent management team under the leadership of Wojciech Szczepaniak, "said Michael Gostomsky.

We are pleased that we will join forces with the Group Žywiec, and we believe that this partnership will enable the company and its employees to fully develop their potential, "said Michael Gostomsky.

Namysłów Brewery is a regional brewery. In the year Namysłów and Braniewo brewery produce approximately 1.7 million hl of beer. Namysłów Brewery's main brands are Namysłów, Braniewo, Zamkowe and Kuflowe.

The Group Żywiec is a leader in the premium segment and one of the leading companies in Poland. Each year it produces more than 11 million hl of beer in five different brands in Živecas, Warka, Elbląg Leżajsk and Cieszyn brewery. It offers a wide range of brands in a variety of beer styles. The most important brands are Żywiec, Heineken and Desperados.

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