Brazil came in second place with nine hours and 29 minutes of internet use, followed by Thailand with nine hours and 11 minutes, Colombia with nine hours and Indonesia with eight hours and 36 minutes.
The Digital 2019 report, created by the social media management platform HootSuite and the digital marketing agency We Are Social, found that the average online time spent online was six hours and 42 minutes a day.
The US population averaged six hours and 31 minutes of screen time compared to five hours and 52 minutes in China and five hours and 46 minutes in the UK.
In Japan, people spent the least time online, averaging only three hours and 45 minutes a day.
Surprisingly, social media made a considerable amount of time on the Internet. In the Philippines, people spent on average four hours a day and 12 minutes on social media platforms, while the average in the world was two hours and 16 minutes. Again, the lowest use of social media was in Japan, where people spent only 36 minutes on average.
No massive Internet addiction
Although the global average, which is almost seven hours a day, may seem worrying, figures cannot actually point to mass Internet dependence. Sonia Livingstone, Professor of Media and Communications at the London School of Economics, said: "I don't think this report tells us anything about overuse."
Instead, Livingstone told CNN that much of the time spent on the Internet is likely to reflect the "degree of government or public processes going online", referring to appointment reservation systems, travel information, clock input and work, and communication between employees and work. donors.
"The job of many people is stable online," she said, but more and more jobs, such as Uber, require constant use of the app.
Types of communication
Mirco Musolesi, a reader of data science at the College of London University, also pointed to communication as the main reason for online time. "Many interactions are related to Internet technologies," he told CNN, referring to messaging applications like WhatsApp. "These are useful, well-designed technologies that we like, and they allow us to be associated with the people we care about."
Musolesi also warned that increasing screen time is a matter of increasing dependence. "There is a clear question of how to find the balance that always happens when introducing new technology," he said. "But I don't think it's an addiction issue."
At global level, 57% of the population now use the Internet based on a source-based report, including the United Nations, the United States Census, the World Bank, the Global Web Index, and InternetWorldStats. And this percentage is increasing: in 2018, more than 360 million new users accessed the Internet.
The country with the highest number of people attracted is the United Arab Emirates with 99%; The second end of the scale is Ghana, where 35% of the population use the Internet.
Although desktops, laptops and tablets are still the main Internet access tool in the world, their dominance is constantly decreasing. Global Internet users used an average of three hours and 28 minutes of Internet use on computers in January 2019 compared to four hours and 32 minutes in January 2014.
Smartphones fill the gap: people spend more and more time on the Internet with their mobile phone, with the January 2019 jump to three hours and 14 minutes, from one hour to 38 minutes five years ago.
Of course, all this time on the screen increases. According to the author, Simon Kemps, "The global digital community will spend more than 1.2 billion years with the Internet in 2019."