The Swedish Instagram model faces disputes after its followers accuse her of blackouts, summoning him as a cultural approbation.
Emma Hallberg, 19, is known for her 200,000 Instagram series of uploading self-selections and makeup. But some users of social media were shocked when they learned that Hallberg, who is currently bronze, is white.
It all began last Tuesday when a Twitter user uploaded a photo from Hallberg Instagram along with conversation screenshot indicating that the beauty of a brunette is actually white.
"I honestly think Emma [Hallberg] was half black lol, "commented another Twitter user.
Other people started recirculate photos on twitter Hallberg with a significantly lighter skin tone. Some accused him of "black fishing" or pretend to be black to draw more attention.
"If her skin color changes between seasons, I do not think her skin color would be the same for each season as you can see in her Instagram," wrote one online user. "The girl was obviously black, because she has put a lot of black leaves."
According to Buzzfeed, Hallberg is featured on Instagram pages where blacklists are shown, but she never asked for accounts to be removed, most of which are now deleted.
Hallbergs has since been opposed to comments on her social media accounts, since some users discussed whether she has or not images are considered as black and white.
After the reaction, the model defended itself Buzzfeed, saying that she had never used her cleaning agents or spray tans and never "claimed to be trying to be black or something else."
"I do not see myself as anything other than white," she said. "I'm naturally light from the sun".
She also referred to her home country from 2017 and told Buzzfeed that she is currently wearing the same tan.
"The only difference is that I have not posted so many pictures in the summer compared to this summer because I did not have as many followers as I did now," she said.
Twitter user Wanna Thompson, 27, told Buzzfeed that Hallberg should be "transparent about her look".
"No one has said that you can not feel a tan or change your look, but she deliberately ignored the black woman's comments just about what really wanted a fair dialogue," said Buzfeeds, said Thompson, from Toronto.
However, some people came to the defense of the model.
"My lord, who cares! Likewise, seriously … if she wants to be green, let her" wrote Osha Toni Payne. "There are bigger questions in this country, I think."
She is not the only influence Instagram has been accused of attracting black cultures. In June 2017, Kim Kardashian faced controversy when she was accused of darker advertising for her skin to advertise her new beauty line.
She claimed that when she was taking a photo, she was just "really tanned," the New York Times reported, and that "it's possible that the contrast is turned off."