Mark Zuckerberg, CEO of Facebook, who sues three businessmen.
Upper Hutt's father, who was referred to a $ 10 million (NZ $ 15m) court on Facebook, said media reports were wrong, but he was no longer giving up.
Arend Nollen said his son, who had the same name, was one of the three men in the trial claiming that they had sold fake "likes" to Instagram customers to improve their profiles.
"It's all a media hype. I'm not involved. It's my son. It's now with lawyers," said Nollen.
The jury action was brought before the California District Court in the San Francisco Division, including Leon Hedges and David Pasanen from Lower Hutt and three of their companies.
* Facebook files in court in the US against the Upper Hutt company claiming to be Instagram fraud
* A dream to become an influencer
* Social media summit hosted by NZ and France
Three Kiwis own 33% of each company called Social Media Series, located at McCarthy Grove Upper Hutt.
The company operated the Likesocial.co website, which is currently under "maintenance" and IGFamous.net.
Another of their companies, Social Envy, works on the SocialEnvy.co website.
Facebook mentioned sending a photographer from a user who does not have previous Instagram followers and who immediately attracted 500 likes in seconds to Likesocial.co.
More photos from the same user reached similar "likes" in March this year, Facebook claimed.
Respondents probably "enriched at $ 9.3 million on Facebook and Instagram", and the media company asked for the same amount.
Facebook claimed that the behavior was "fraudulent", as well as damaged the Facebook and Instagram computer systems.
The Facebook trial argued that the male business model depends on Instagram access and use to artificially manipulate Instagram accounts in exchange for money.
Instagram is a photo and video sharing service owned by Facebook with over 1 billion user accounts.
The number of user-loved "likes" increases their profile, and many users are trying to gain as much trade and other commercial purposes as possible.
In February 2018, Facebook and Instagram sent a letter that was sent to the respondent and disabled to men and their businesses.
Facebook claims that the trio stopped using SocialEnvy.co and IGFamous.net, but continued to operate Likesocial.co.
This led Facebook to ban Hedges, Pasanen and Nollen from accessing Facebook and its platforms, and blocked millions of artificial "likes", said in court.
Men and their businesses may have continued to do so through a variety of automated processes.
Facebook gave an exhibition showing an order form that offers "like" services at prices ranging from $ 10 to $ 99 a week using PayPal to accept payments.
Facebook has taken similar action against several Chinese companies for the same possible business.