There have been serious Twitter discussions about the influencers of white social media who "bring" women from women to get more results and dozens of users engage in expressing their horror of behavior.
The theme for the first time earned attention last week when the Twitter user accused the Swedish model and 19-year-old emf Emma Hallberg that she looked darkened and changed her hair to show more black or harsh.
The discovery has led to an online conversation about culturing and what can be considered a black background.
In the images she agrees with Instagram, Emma seems to have deep-burned, full of lips and curly hair, despite being white.
But other pictures and videos show that she uses the foundation of several shades darker than her skin to get this "tan" look.
One of Emma's followers last week also discovered that the influx fell into the bushes to give her a "texture" of hair, but this person was not sure if it would be considered black and white.
Inspired, someone named Emma in her Instagram account for her skin color.
"Hey Emma, is it true that you are white … and only creating a colorful person?" read the message.
Emma, who has more than 200,000 followers in the Instagram program, replied: "Yes, I'm white, and I have never said that I'm anything else … I have not" created "as a colorful person, as you say, never I have not tried to be or looked black. I was born with naturally curly hair and my skin becomes very tanned in the sun! "
However, this explanation did not show people who believed that a woman would get out of her path for a purposeful expression of friendship.
Interviewed by Buzzfeed, Emma explained the controversy and why she believes these claims are false accusations against her appearance.
"It made me sad that some of my natural elements were annoying and disturbing people," she told the news portal.
"It also caused me to be outraged and scared that I can not look like I naturally look without false accusations, hatred and threats. I have no other intentions other than [to] show my passion for cosmetics and fashion. "
Emma also claimed that she never used her own skin and naturally had a "deep tan".
But not everyone has accepted this answer, including one person who said that she is also from Sweden.
"I am 100% Swedish like her," writes a woman named Amanda. "There is no breath that is her natural tan.
"I would not even want to get this tan with three layers of spray, so we have a white AF! Plus she has only two months to sunbathe in Sweden, it's cold and dark in her 90% time."
DailyMail.com contacted Emma to comment on these recent allegations.
Of course, Emma does not have the sole effect of having an attack on what has become known as "blackfishing", which means that it is felt as black or black skin.
Another influential contributor to creative work this past year is Victoria Waldrip, 18, who is online known as Woah Vicky.
Last year she was the center of uncertainty about his assertions that she was black. He was also accused of consistently assigning videos and images to black culture. The infectious agent even went to the 23andMe test to prove her legacy.
Last week's talk was inspired by a woman named Wanna Thompson, a freelance writer to start. Twitter thread calling for other white influences that are likely to emerge as women who are women or women.
"Can we start the thread and place all the black girls who participate in the Instagram as black women?" She wrote.
"Let's be airy for them because it's anxious."
Several followers commented on her thread with her examples of women in social media modeling, the exaggerated features that were usually seen by black women – including larger lips, tanned skin and curly hair.
In an interview with HelloGiggles, I wanted to explain why this conversation was important in discovering people who could follow some of these women online.
"White women want the benefits to be black without being bound by the responsibilities that come with it," she said.
"They see the characteristics of the black woman who is blessed and they literally do everything to get it. This blackface is even more insulting because they do not even want to conceal it."
You want to hope that these online conversations will help people understand the trends that black women have gained in the beauty and fashion industries.
"It's clear that many black women are ignored for white women, but I believe the narration will change, because I refuse to stay silent on this issue," she said.