Salesforce’s market constraint overcame Oracle earlier this year, suggesting that the software industry’s leading role is reciprocal.
It took months before Salesforce made the biggest acquisition of all time.
Earlier last week, Salesforce announced the acquisition of the $ 27.7 billion chat app Slack, one of the largest software offerings in history, and arguably the most expensive for CEO Mark Beniof.
This is Salesforce’s third mega acquisition in less than 3 years, following last year’s $ 15.3 billion Tableau deal and $ 6.5 billion from the acquisition of MuleSoft in 2018.
Former Oracle boss Mark Beniof Larry Ellison has followed this path.
It’s worth noting that Benioff co-founded Salesforce in 1999, after spending nearly 13 years under the gigantic supervision of Oracle, an American entrepreneur, founder and CEO of Larry Ellison, who turned it into a machine.
Among these benefits, Oracle made the largest purchase in 2004 with the acquisition of human resources software company PeopleSoft for $ 10.3 billion.
The following year, it spent nearly $ 6 billion on Siebel Systems to expand sales automation.
And in 2008, Oracle bought BEA infrastructure software for $ 8.5 billion, followed by competing Sun Microsystems in 2009 for a server for $ 7.4 billion.
Since then, Oracle has reached more than a few billion dollars in transactions in the cloud applications industry, but its only major purchase has been the acquisition of NetSuite for $ 9.3 billion in 2016 – of which Ellison was its largest shareholder – and two years earlier he bought Micros Systems for 5.3. Billions of dollars in technology for the hospitality industry.