Tuesday , June 22 2021

The government will launch a counter-Netflix standard for cinematography. Here's what changes with the decree – Culture and exhibitions



"I will be ready to sign a decree today which regulates the windows according to which the films will first be distributed in the halls and then in all the platforms you want. In my opinion, it is important to ensure that those who manage the room are comfortable in planning films, while not having access to other platforms, "said Minister of Culture Bonisoli in a video report sent to the presentation of the Agisa / Ilim study. Show: significant impact on the territory of the economy" for disputes that include, inter alia, Netflix.

"According to Bonisolis, the decree will allow" cinema managers to make full use of their investments to improve their space and offer an ever more exciting viewing experience. "

The new executive decree, signed today by Minister Bonisoli on the release of Italian films in the room, is included in Article 2 of the rules, which first states that use in the cinema is "the first way to make information public." This is one of the Cinema Law Enforcement Decrees, approved in 2016. It only affects Italian films.

So far, the so-called windows regulating movie programming in the hall, TV (paid and free) and home videos were regulated only by the practice of providing 105 days for all films booked in the hall. The Bonistics Decree codifies this 105-day rule, which becomes necessary for the work to have the right to take advantage of the privilege (such as tax deductions). 105 days from the day of the first inspection to the public and during this period, "this work is not distributed to the public in the form of both linear and non-linear audiovisual media service providers and home entertainment publishers," and therefore can not go simultaneously to other platforms, such as Netflix.

This was the recent case of the film "For My Skin", which points to Cucchi's case. At the same time, the decree introduces two exceptions to protect slightly weaker products. Not more than 105 days, but only 10 if it is a movie that goes into space for only three days or less and is scheduled for business days (excluding Friday, Saturday, Sunday and holidays).

While the days reserved for movie theaters are reduced to 60 "if the work is programmed on fewer than 80 screens and after the first 21 movie films, the number of viewers is less than fifty thousand." However, the reduction of the rules is highlighted in the decree's text: "it is only permitted if during the cinematographic planning period no action is being taken or promoted in connection with the future availability of work through audiovisual media service providers, both linear and non-linear, that is, through the use of home entertainment publishers."

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