Troy Murray has grown her mustaches every November for eight years.
What started as an entertaining challenge to a 31-year-old and his Ryerson University Hockey Team, in 2010, turned into a personal Movember movement.
"I had grown up a mustache with many of my friends and team members a year before the fun, but did not really write and did not receive any funds, "Toronto native said in Global News." I wanted to compensate by educating myself and becoming a Movember champion. "
Every month, men around the country participate in Movember, a charity campaign that encourages men to grow their mustache to earn money for men's health. Moving to prostate cancer earlier, Movember has become a campaign that covers all aspects of human well-being, including suicide prevention and mental health.
READ MORE: Moving Monthly Preview
And charity knows how to target audiences. Mitch Hermansen, Development Director of the Movember Foundation, told Global News that the campaign had increased $ 17.7 million in 2017, a target for social media and Internet resources. A total of $ 230 million was raised for prostate cancer, testicular cancer, mental health and suicide prevention, as the fund began 11 years ago.
"Starting an interview is important throughout the year. Asking someone how they are doing when checking when you think someone is struggling, and listening is essential to support male health," Hermansen said.
And there are reasons why people such as Murray are struggling with the challenge.
"Convinced that at first it was intrusive and pleasing to reintroduce the vintage mustache, but the team took the right steps to save men. [and women] interested in the campaign, "said Murray.
"By expanding only prostate cancer to male health in general and adding an aspect of movement, more and more people thought they were joining the movement or the cause of support."
And because he was a participant for almost a decade, he was friends, family and colleagues support it every year.
"Now, as a young dad, my health is more important than ever, I want to live forever forever."
The Canadian men's Health Foundation program manager, Joe Rachert, based in Vancouver, told Global News about what he sees in campaigns such as Movember or even those on whom the fund works, to create something that resonates with men.
"Most of them create something in a friendly, competing issue," he explained. "Guys are foolishly competing – that means Movember is great. It's fun and exciting."
He added that if you want to create a campaign that succeeds in men, you have to get the male ratio in a positive way. "Men really want to help each other if they are given the opportunity," he said. Men should also reveal their weaknesses.
"This is the side of manhood that we need to see in society. It's good to talk about it. It's good to say," I do not feel right today. "
It also helps keep it humorous. Of course, the most effective solution to all aspects of men's health is not easy, but something so simple that you may find an awkward mustache to make money.
READ MORE: Calgary men increase facial hair in Movember
Toronto-based donations platform Giveffect director Anisa Mirza announced that the 2014 Movement campaign will be running Global News, as it attracts younger men who are already attracted to their devices.
Men talk seriously about health
Murray's social media campaigns allow you to share stories or problems online, often with strangers.
"I still think that men have the stigma to talk about health, "he continued."I know that men are still stubborn enough to go to the doctor if they feel sick. They tend to think like a "man", they should only be able to fight with their own. I hope that men will continue to rethink what looks like total masculinity and will continue to eliminate prejudices. "
Rachert believed that we were only at the beginning of cultural change about how seriously men took on their health. Several studies have found that men either do not go to their doctors if they should or are not too interested in their own health.
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But Rachert said that we have a long way to go, and men are serious about their health and being self-delusional, it will take time. "It's not a question of whether [organizations] doing enough This is a question: "Can we start?"
It can also be multiplied by generation change. Rucker said that the majority of young men can agree that they treat and treat their health very differently from their fathers.
"Health was not part of the boy," he continued. "I was taught to have a full meal at dinner table, it was good that he had a beer casket and you should not use it." He said that this concept is not always true for the young today men – more willing to be related to their health.
Keeping the momentum going
But, since the new month is pretending and the mustaches are rounded off, how do we continue to talk about men's health? Rachert said that it starts with men who take the initiative and continue to support local organizations throughout the year.
From exercises to collectors to even tell men to go to your doctor in your life, there are many small things people can do throughout the year.
Read more: What you need to know about male cancer
"There are five types of health behaviors that cause 70 percent of all chronic diseases," he said. It depends on smoking, drinking, eating, exercising and sleeping. If you concentrate on just one of these types of behavior and try to improve it, it will be beneficial to the road.
"Guys have to learn how to support each other. We need to get it much better."
– With Irenes Ogrodnika files
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