Perhaps your target audience is there.
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With the help of social media platforms like Snapchat and Twitter, which are growing in popularity, especially among young people, you think that advertising on the Facebook network is empty. But the fact is that this is simply not the case.
Facebook is still one of the largest social media platforms in the world, where billions of active users are recorded every month. As much as home for fake news and trolls, Facebook can put your business in front of an audience that has little hope of doing otherwise.
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Here are five reasons why you should have an ad on Facebook:
1. It is still the fastest way to reach a large number of people in a short period of time.
With 80 million business pages, Facebook has a lot of competition. And with that, the algorithm that changed last year is harder than ever to appear in a user's news journal. It may sound negative, but in reality your Facebook ads are still appearing to the right human flows – that is, those who really engage in your content.
To reach even wider audiences, some companies choose to pay for Facebook ads. By spending extra money, you will not only appear in multiple streams, but you can also target targeted users to these ads. If your budget has room, the expense is worth it.
2. You can target your ads based on almost anything.
Targeting your ads ensures that people who are most interested in your product or service will actually see your ad. As reported in the news, Facebook collects a large amount of data for its users. Instead of afraid of this fact, you should use it for you! You can create ads that can be seen by people following your competition, or you can set them to show ads with an audience. The online audience is exactly what it sounds like: an audience that looks like your audience. These will be people that are relevant to your audience's demographics, but who have not yet found your brand / product / page. And not just targeting people who do not yet know that you exist, you can redirect your ad to your current followers and customers alerting them of sales or new products they might be interested in. Other platforms can grow, but Facebook is still one of the best ways to spread the word.
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3. You have access to an unlimited database of information.
In 2014, 25 percent of Facebook users – more than a billion people – said that most of their posts are publicly available. This public sector leaves open opportunities for you to learn as much as you can about your target audience, including the products they buy and what they are, and the language they use to discuss these products. When you decide how to target your ads, you can use this information to create a marketing strategy and content to monitor their interest and interest.
4. There is a good chance that you will reach your target audience on Facebook.
Eighty percent of all Instagram users are outside the United States and 68 percent of all users are women. In addition, Instagram users are new, and only 32% of adult online users have Instagram accounts. These limited demographic data can make it difficult for you to achieve your ideal goal. Facebook, on the other hand, covers a wider demographic situation, with 79 percent of adult Americans in the platform.
Even if your goal is a younger audience, 83% of adults with teenagers have friends with them on Facebook. This means that at any time when these parents share or post about your products, their children can see it. And do not forget, parents are buying things for their children, so the targeting of some ads does not really hurt them.
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5. It's easy for your audience to get in touch with you.
If your company posts Facebook attracts the attention of the potential buyer, they are easy to leave comments and questions or send a short message to your page. Most companies are able to respond quickly to these messages. In fact, 42 percent of it can be done within the first minute of receiving the notification. Make sure everyone who has access to your Facebook business account understands that the faster they respond to messages, the better. Your total response time is on your page.
Facebook makes communicating with your audience simple and simple, you not only restrict your images / videos or characters. Facebook is all about speed. More than 4 billion posts are shared every minute, and your ads and content are more likely to share and navigate to content than on other social networks. If other networks are fast growing and then drop out, Facebook will remain in force. It will remain a dominant, driving force in building relationships between businesses and its customers.