Earlier today 9to5Google pointed to a Google blog post announcing a new feature in Google Maps: messaging for businesses. Once released for iPhone and Android users, the left-footed drawer will have a new message button that will let you report to the companies you find on Google Maps.
A company that wants to participate will need to use the Google My Business verification system and related app to send and receive messages. This app was simply modified, just like Adweek notes that this is more than one stop shop for small businesses to update their information about Google and chat with their customers.
I just want to tell you that I have a number of contradictory feelings about this new feature and we are going to explore them together.
First of all, it seems to be a really useful tool. More than once I just wanted to ask a store or restaurant for a quick question that does not apply to their website and I'd like to wait for the answer. I have spent the last days listening to my colleague Limited Apply to local companies one at a time to find out whether, for example, here in North California, there are still surreptitious respirators. Writing text theoretically could be more convenient for everyone involved. This is a bit less troublesome for the store employee, it is easier for the customer. Net-net: nice
But secondly, will we make it a joke that Google would not seem to be able to stop the introduction of new messaging platforms while it is? primary Messaging Platform Strategy Still Chaos? Yes yes we will be Hangouts for consumers are dead, and Allo is "paused" and RCS Chat has not yet started in the US on all major carriers. Neither AT & T nor Verizon assumes any commitment to the start date. (I ask them this week.)
I consider RCS not only to be a cheap shot, but also because it is a good example of how "business messaging" is fast becoming a big business. This is part of the RCS Chat plan, it exists inside Facebook Messenger and iMessage, and it is a big part of a possible WhatsApp business plan. So it makes sense that Google wants it to be there, and to be honest, it's useful to put it on Maps instead of another messaging app. As noted by Google, it lets you leave your business chat messages separate from your personal messages.
So let messengers be left aside and give Google it. It can not move more tightly to messaging in Android messages, as it can not affect RCS as it redesigned its news platform control to the whims of its partners. Business messaging on Google Maps is a good solution in this context. And in any case, this messaging feature already existed, and the messages here are simply that you can access it on Google Maps.
But this brings me to my third sensation: what's happening with Google Maps? It gets overloaded with so many features and design changes that it's becoming harder and harder to get directions. There is group planning, and there is a socially-striking button "to follow" for local businesses. share your ETA, the "Explore" section has been redone and it's almost impossible to get an innocent thing to show you a junction near your destination without three minutes of hopeless compression, zoom, and zoom.
Google Maps begins to feel like the Facebook Big Blue App: There are too many things that most of you can not remember – much less to find. https://t.co/lE3dQy6itn
– Dieter Bons (@backlon) October 25, 2018
It gets bloated, it's what I say. It's Google's equivalent of Big Blue, since Facebook's names are its leading application, which hosts a thousand things in many different places and crannies. It's as if Google wants to kill Yelp sometime, but no-one can see how hard it's trying to do, so it's just slow converting these things to Google Maps.
My feelings about Google are related to the functionality of Maps, which in general seems quite good. Thank you for having experienced me.