Yesterday (January 29), joint production of "New Comedy King" and release of the publisher Fang Lianrui "The movie" The King of the New Comedy "stopped the main studio application," shocked the industry, the application letter will be announced Stop the 527 movie list (over 70 cinemas) . This means that after the application is successful, these theaters will not be able to show the "New King of Comedy" from the beginning of the New Year. Internal said that "Crazy Alien" and "Flying Life" gave the theater a large number of votes, and "the shot is 300,000, then talk about the movie" to increase the share of the film, but the new comedian Wang did not take part in the course movies.
Each reporter Du Wei Bi Yuanyuan Each edited by Zhao Yun
"I picked you up."
"You first took care of yourself, fool."
Even after 20 years, many people are still talking about "Comedy King". Douban earns 8.6 points, which is better than 96% of comedy and romance.
That's why Zhou Xingchi, director, screenwriter and producer of "The New Comedy King", rushed to the Spring Festival of 2019, and it was also very worried about netizens. "I want to cry when I see a poster." "So I have a movie that looks at New Year's Day."
However, even with a star-made star of blessing, a crowded spring celebration, the film was actually a "mess".
Yesterday (January 29), joint production of "New Comedy King" and release of the publisher Fang Lianrui "The movie" The King of the New Comedy "stopped the main studio application," shocked the industry, the application letter will be announced Stop the 527 movie list (over 70 cinemas) . This means that after the application is successful, these theaters will not be able to show the "New King of Comedy" from the beginning of the New Year.
Theatrical screening would have been better, why did the "New Comedy King" refuse to give some theater rights? This is a shady industry or the star is too strong …
13 Movie Melee 2019 Spring Festival Kiosks Star Movie Line Number?
In a letter to the application, Lianrui Pictures made it clear that China's film digital film development (Beijing) Co., Ltd., which is responsible for key issuance, said: "The King of the New Comedy" will be released nationally on February 5, 2019, at 08:00 . Some of the studio release keys include theaters that are used as a stop key, including theaters belonging to Xingyi, Oscar, Zhongying Xingmei, Shanghai Union, and other theaters.
Why did you suddenly stop opening the key to the aforementioned theater? Is it because the theater hasn't given the high line "The King of New Comedy"? The journalist consulted Lianrui Pictures on this issue and received an answer "not yet clear".
However, the news has already made the Internet worry, on the one hand, it includes the cinema "black curtain". On the other hand, the movie "Stars" or "sign" is the brand name will be outdated and it will not be too hot.
Daily Economic News (WeChat: nbdnews) The journalist noted that from 8:00 the top 13 films released on February 5 are the highest pre-sales office, "Crazy Alien." It is a "flying life", and the "New Comedy King" before sales and plates ranks third in the film – 63.738 million yuan, 19.2% respectively.
As far as the current classification is concerned, the "king of the new comedy" is not really low. After all, the Spring Festival booths have to "fight the battalion", big movie and television companies are severely suppressed, and their competitors are strong:
Both of the first echelon films in one place, produced by Light Media, and Ning Hao's "The Crazy Alien" were released by Wang Baoqiang company music flowering studio 2.8 billion;
Flying Life's pre-sales office, led by Bonn Films and Han Han, has reached 66,625,900 yuan, and his previous film "Winning Waves" at the Spring Festival of 2017 won 1.48 billion yuan cash registers.
Although "The Wandering Earth" is currently not high, only 10%, but with industry-watching movies, there are still great hopes for the movie.
At the same time, in the second echelon "Shen Pu Songling" "Human Integrity" can not be underestimated, and also the animated film "Little Pig Peggy During the Year" and "Bear Infected Primary Age", created by Family Fun, is also a new Comedy King is a strong contender.
The king of the new comedy dare to fight, the biggest reason is the three words "Zhou Xingchi". Some netizens believe that the prosperity of the Spring Festival file started with the 2013 "Journey to the West" and won 520 million in 7 days. The Highest Chancellery of the Spring Festival until 2013 was the 2008 "Yangtze River 7" with 203 million boxes. In 2016, Stephen Chow "Mermaid" also won the annual Chancellery Championship and retained a ticket entry until 2017. "War wolf" in the summer file.
As an office elixir, "Xingye" did not receive a preferential attitude that not only ignited the fans' emotions, but also caused war between film distributors and theater parties, and burned the spring festival's fierce competition for the audience.
Some theaters didn't even give "The King of New Comedy".
Internal said that "Crazy Alien" and "Flying Life" gave the theater a large number of votes, and "the shot is 300,000, then talk about the movie" to increase the share of the film, but the new comedian Wang did not take part in the course movies.
Daily Economic News (micro signal: nbdnews) journalists searched for a number of studios that were applied to the Lian Rui Pictures stop button and found that the New Day's Day did not give the "King of the New Comedy".
The Amy 1958 Cinema in Nanjing "King of the New Comedy" disappeared completely, and "Crazy Aliens" and "Wandering Earth" appeared only on February 6 (New Year's Day). On February 5, the film was almost monopolized by Flying Life.
Ningbo Xingyi IMAX New Year's Day star, but also "King of New Comedy". The journalist named the theater, and the responsible person said, "No filming. We don't know the specific reasons. It can take two days."
This is reflected in the vicious competition of the Spring Festival and Chaotic Fight. So, is the "King of New Comedy" really "out of the game"? The journalist found that the theater had a 19.9-yuan "New Comedy King" subsidy ticket.
"So the" King of New Comedy "will come up with evidence like how much money" Flying Life "has bought at the box office and how much money" Crazy Alien "has bought at the cash desk, otherwise it may not be" clean. " The industry issuer told reporters: "Since the" King of the New Comedy "is late and forced the theater to give a high level or" threaten "to stop the key."
On the first day of the Spring Festival, the film is "The number of closed eyes can count", but the theater manager told the reporter: "Any movie can be placed on New Year's Day and almost all games are full. However, the long line still depends on the quality of the film.
What's more influential in film release?
"Don't give up the" new comedy king "high-level movie, that is, no confidence in the content of the movie." The oldest film issuer, Gao Jun, has rigorously reported to journalists about the daily economic news (micro signal: nbdnews) that cinema and film news are very well informed. And I think the first day of the movie is not the most important, "In recent years, the spring festival champion is not the top film on the first day."
Gao Jun's statement coincides with many industry representatives.
"It doesn't make much sense to continue the first-day high-level movie. Last year's Spring Festival Chinatown Detective 2, just 25% of the first day of the film, completed a counterattack on the third day, the annual champion champion" Red Sea Action "Only 11% of the daily movie who ranked fourth, the fourth release day is still third, China's New Year holiday is not the first place, but the box office has beaten other films, and ultimately won the Chancellor of the Year. "Shandong Wang Zheng, General Director of Luxin Cinema Line told the reporter.
January 29 Chengdu, King of the New Comedy Roadshow (Source: Visual China)
However, there is no first time in this industry to ask for a separate studio key because there is a problem.
"Before" Jinling Thirteen "also encountered such a situation to prevent the Bonn movie studio." Wu Hehu, known as the "Three Sword" Chinese film, receives daily economic news (micro signal: nbdnews). In the interview, he said, "There is no clear rule that the movie must provide all the theater keys. There will be a key to the jump in the past. If it is not already shown, the key will be stopped.
"Now many movies buy their tickets and have false prosperity." Wu Hehu frankly said that although the competition between film and film is now very intense, he hopes that the studio can "treat every film, every one." Target audience.
So, don't give a piece of the theater key that has the most serious effect? Several interviewed industry representatives and studio leaders gave two very different answers.
Some believe this is a "threat of suicide", while others say it has little effect on the film, but the theater will have a "long tail" effect. “Every year, from the first day of the New Year to the third day of the year, regardless of the film (theater), it's just the first 3 days. Theaters that did not qualify for the "New Comedy King" will not be able to play later, and Stephen Chow's Movie has always been guaranteed at the box office. "
(Editor: Wang Yuzhuo)