McDonald's fast-food chain launched a self-service model at Santiago Airport. This is the starting point for all restructuring.
Each person is the world, as well as every order McDonald's. It's not as easy as just asking a Combo with a Big Mac, and that's all.
We are all unique, so each order is different: add the bread, remove the pickles, place the plates inside the sandwich.
However, sometimes it is difficult to make cashiers understand exactly what you want and you may find it difficult. Or, delay the line trying to explain to the cashier that you are a vegetarian, and you are there to accompany your friends and that you can get bread with salad and mayonnaise and nothing else.
Fortunately for everyone, McDonald's future makes this mission much easier and faster.
McDonald's Future Experience
The Chilean brand announced the introduction of a new and innovative service platform for customers called "Future Experience" – a new concept in the fast food industry.
In this way, it continues the transformation and modernization plan launched in 2017, which invested US $ 10 million over the past 2 years, adding $ 12 million in 2019 to implement this innovation system.
The beginning of the new future in Chile is for the first time in a new restaurant, opened by the company at Santiago International Airport, and soon there will be 10 out of over 80 restaurants in the country.
In addition, McDonald reported that he plans to create 400 jobs in 2019 to enable young people who have first experience in formal employment to develop in the workplace.
We tested the new site:
Especially my McDonald's order is very rare (I don't want to share it so they won't be judged by me), so it was a nice experience that the self-service machine interface will look at every detail in my order.
I was able to order exactly what I wanted without problems.
They gave me their removal number, and a little later it appeared on the shop screens so I could go and look for it to perfection.
Carlos GonzálezMcDonald's Chief Executive Officer in Chile commented on the new system:
"We call it" Future Experience ", which will mean a more modern way of working with customers, and we are confident that its implementation will not only allow us to continue to lead Chile as a leader in the region."