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Nintendo terminates controversial YouTube revenue sharing program



Uh, Mario, so you're so proud to present, there's no longer a dude.
Increase / Uh, Mario, so you're so proud to present, there's no longer a dude.

For almost three years now, creators who wanted to make money from Nintendo video recordings had to overcome the cumbersome approval and content requirements of the Nintendo Creators program, which also gave Nintendo a 30% reduction in any ad revenue. Today Nintendo announced that this program will be suspended at the end of the year, supporting a new set of "basic rules" for video creators. If these rules are respected, now Nintendo says: "We do not mind that you use game materials and / or screenshots taken from games for which Nintendo owns the copyright."

The guidelines, as they say, encourage makers to use Nintendo content in videos that include your creative contributions and comments. Nintendo says, unless they are shared using "system features, such as the Nintendo Lock Picker," direct, unpublished Nintendo gaming video footage without such additional content is not allowed. "

This is a requirement that could affect the genre of popular YouTube platforms, which holds the atmospheric hours of direct games for countless games.

In addition, Nintendo says video creators can earn these videos with just a few official partner programs on a number of platforms, including YouTube, Twitter, Twitch and Facebook. Other forms of monetization, such as third-party ads or approval schemes, are not allowed under the guidelines.

Nintendo also says it reserves the right to remove content that includes unrelated games (as we saw recently, widespread Smash Bros Ultimate leaks) or that "features a pirated Nintendo software." This latest guide can be an interesting speedrunners and other retro game enthusiasts who often use flash flash carts that are full of ROM files to stream their games.

"We appreciate and encourage the continuous support of content creator and thank you for their trust in helping us create smiles."

While it's nice to see Nintendo releasing its iron grip on how their games are shared online, the new guidelines are still much firmer than the rules of some rivals. For example, Microsoft's rules on Xbox video content are less stringent with respect to video content rules and monetization methods.


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