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Canadian Food Guide
CBC News
Monday, January 14, 2019, at 18:47 Orange juice should not be much longer as it is in line with the Canadian Food Guide.
Health Canada proposes a decade-long policy that equates half a glass of 100% juice with fruit or vegetable food.
"Health Canada recommended recommendations refer to simple water as an optional drink to help reduce sugar intake," Health Canada spokesman Geoffroy Legault-Thivierge said in an email to CBC News.
Critics say that the juice in the glass contains too much sugar – even if it is from natural sources – because the portion contains more fruit than the average person normally sits.
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For example, PepsiCo Tropicana is proud of "16 crushing of oranges in every 59 ounces [1,700 ml] box. "
But how many oranges need one person?
The Canadian Food Guide is currently equal to one fruit or vegetable dish containing 125 ml of 100% juice. (Canada / UN Food and Agriculture Organization)
"Health Canada can say everything they want it to be half a glass of juice [125 ml] it is the size of ministry, but no one will notice it, ”said Alissa Hamilton's author
Compresses: What You Don't Know About Juice.
"No consumer believes that it serves … 12 ounces [355 ml] Bottle is what consumers are used to consider as one service. "
Outside control Hamilton says that juice sugar is digested differently than fruit sugar.
"All fruits have fiber that slows down sugar metabolism," she said. "When you drink non-fibrous juice, you get the tip of the insulin, and when too much insulin circulates in the blood, it's a precursor to diabetes."
"The other thing about fibers is that it fills you," she said. "There is nothing to fill you with juice. In fact, it stimulates your appetite compared to the fiber that suppresses your appetite."
Between 2011 and 2017, Canadian juice consumption fell by 15%. (Jill English / CBC)
BIG JUICE LOBBYING EFFORTS
Sylvain Charlebois, professor of food policy at the University of Dalhousie, said that the food guide affects what Canadians eat.
"When you visit faculties or universities with a nutrition program or where we train nutritionists … the starting point is the food guide," he said. "It's the beginning of a conversation when it comes to nutrition and nutrition."
As reported by Globe and Mail, the juice industry is struggling to remain part of this negotiation, with the Canadian Beverage Association – an organization funded by Coca-Cola and PepsiCo – doing their affairs to federal ministers and decision-makers "more than 50 times" last year.
"Canadian people have not exaggerated the 100% juice," Jeff Rutledge, Canadian Juice Council, told CBC News. "Canadians, including children and young people, are no longer able to provide the minimum recommended dose of fruit and vegetables. 100% juice can be very important to help meet daily nutritional requirements."
CONSUMERS STEP
However, the proposed new food guide actually reflects the behavior of existing consumers.
Between 2011 and 2017, the market research agency Mintel reports that Canadian consumption in juice fell by 15 percent.
Food and beverage industry analyst Joel Gregoire said it could be linked to health concerns.
"The first thing I would say is sugar content and concerns about sugar content," he said. "If you look over time, the treatment for sugar has hardened."
LIGHT OF LIGHT
Emma Knight, co-founder of Greenhouse Juice Co., says that their most popular juices complement sweet fruits with vegetables. (Jill English / CBC)
These attitudes do not harm all juice makers.
It actually helped Toronto juice entrepreneurs Emma Knight, Anthony Green and Hana James.
Their Greenhouse Juice Co has benefited from the reduction of sugar fruit in cold pressed juices and topping or sometimes completely replacing with vegetables.
"In our most popular juices vegetables really form the core of juice," said Knight.
She said that the greenhouse supports the principles of the proposed new food guide, even if it means removing juice.
"We never support fiber removal from your diet," she said.
"Juice, as a means of doing this, is a really cool way to get more nutrients from vegetables on your day."
The new Canadian Food Guide is expected to be completed later this year.
This article was
written in CBCby Jill in English. With files with David Common
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