Recently, we reported that Facebook planned to merge WhatsApp, Facebook Messenger and Instagram back-end, allowing users to broadcast messages on each platform and weaken WhatsApp privacy control in the process.
At that time, the report stated that Mark Zuckerburg was personally involved in the project and tried to finish it.
As the plan leaked, however, there has already been a significant incentive, including EU data controllers, to question Facebook's right to combine data from WhatsApp and Facebook without clear user permission.
It seems that attention has allowed Mark Zuckerberg to rethink his plans, as he has already said in his Facebook income call that plans will have to wait at least until 2020.
"The integration we think we are really starting to think about," Zuckerberg said about the company's fourth-quarter earnings. "We have a lot more to figure out."
Facebook announced today that their 3 messaging platforms combine 2.5 billion people and would be enough to make an income call to create an iMessage-type layer that could completely replace text messages. Let's hope that privacy advocates and regulators stop Zuck before it's too late.