Along with the otherwise flawless section of the road leading to the Gulf of Concept to the south, sit three to ten feet with 20-foot stalls plastered in big white letters with an obvious love message.
"KR loves Sonia," the signs affirm, "loves", which is denoted by heart.
Some KR and Sonia are still a mystery.
"I want to be able to tell you, and I tried to let them do that, but they won't let me." – Phil Quann
Billboard company Pattison is a mom for details.
Telegram asked St John's sales representative Phil Quann if there was a person with initials K.R. who loves someone called Sonia.
Quann said the story was more than that – but he wouldn't give it a specificity, claiming that the customer was unwilling to disclose the information.
"I want you to tell you," he said.
"I want to be able to tell you, and I tried to let them do it, but they won't let me."
Speaking of a person occupied by a stand request, Quann exchanged a person as "he" and "they", although he said in Telegram that he could not approve K.R. sex.
Sheriff Kirvin, Director General of Pattison Atlantic, confirmed that the stands are not Pattison's publicity trick.
"It's real – someone contacted us to reserve a place and we helped them create a message," she said.
"It's a real person coming to another real person."
According to Quann, this report costs between $ 1,000 and $ 1,600 per month, and he said three billboards have been installed since November. This means that anyone behind the stands is likely to have spent $ 10,000.
Quann said he had never spoken directly to a person who was actually behind the stands.
"I don't even know his name, which is really funny, because he has these stands – I really don't get it," Quann laughed.
"He had someone calling on his behalf to book a table, so I didn't know anything about him. And at that time the person who called it said that they couldn't skip any information about it – it's just a personal message to someone.
"All I know is that he cried to me and said they wanted to put these special words on board, and at the time of booking, I didn't even know if it was something we were allowed to."
"He – or what it is, does not want to release what it is." – Quann
Quann said he called his boss who said that the company with the news was good unless it harmed anyone.
Quann said he questioned K.R. publicly unveil the story behind the stands.
"He – whether he is – is reluctant to release what it is."
Telegram asked if Sonia even knows this mysterious K.R. a person.
"I don't know, but I assume … I hope," Quann laughed. "I feel if they don't know this person or if it was something they didn't want there, someone would have called and called me to take it away."
Posters will remain in place until the mysterious client's request is removed, or until someone else's book reserves.
This is not the first love-themed advertising stand Pattison.
"A few years ago, we actually had a personal ad going up on the bench at Halifax," said Kirwin. "Someone has used an ad that is similar to a paper-based personal ad, as" one white woman looking for, "so that it was a lot of attention.
However, the Halifax stand could have some competition with these K.R. loves Sonia stands. Quann breathed and laughed, asking how many people had contacted the company about them. He said the requests for information were "many".