On January 30, 1969, the Beatles – a group that redefined music and folk culture for just eight years in a creative circle – worked through this exciting period – an important exhibition at the top of a building in London, immortal as a "umbrella concert".
Six Song Show was performed by Saville Row Nr. 3, the building we bought as the headquarters of Apple's adventure multimedia company Apple Corps. Although none of us at that time was aware, it would be their last live performance as a group. And in the case of rock concerts it was great.
I saw and heard everything the Beatles said about the top of this island of London. Humor, "look" (John and Ringo demonstrated their women's coats) and, of course, music. But I also saw the fatigue and bitterness that had already poured through my Apple office, from which I was appointed CEO a year ago, after most of the 60's working as head of the group, Brian Epstein.
I heard "One After 909" – a song that the band played in nightclubs before – as a call to innocence and optimism before the days before the Fab Four, when they dreamed that one day they would "be more pop." "Don't let me down," because John Lennon's call to communicate with his great love and art partner Yoko Ono. Compared to the early 1960s, the clean Beatles seemed to be freer and more weary, ending with a decade and its career with explosions and relief.
Historians love round figures, and when we reach the 50th anniversary of the exhibition, there will undoubtedly be discussions about the events of this day and their meaning. End of Beatles chapter as live. Desperate effort "Return" for the first days of joy. Attempting to close the documentary "Let It Be" best. The Beatles Swan Song. Paul's idea. John's idea. Engineer's idea. Prolonged production. Spontaneous show. None of the foregoing.
Like music, history is more art than science. Remembering the "roof concert", it is possible to record how many songs have been played. Anyone who was there who recorded it, who chords George played at the end of Dig a Pony and so on. In fact, the Beatles scientists, such as Mark Lewisohn, devoted their lives to recording the history of the group, based on recorded notes and all written records.
History is not just what happened, but how we remember what happened. Memory is gone. They are hindered by prejudices or changes in alcohol or drugs. In the case of the Beatles, one of the most commonly discussed and documented cultural phenomena, the history of the band has always been particularly vulnerable to repentance, on the one hand, and sanitation, on the other.
Fabula's love is intense. In the late 1960s, I had to look for Paul McCartney in the Scottish Highlands to "prove" to the media that he was not dead. And everyone who knew that the Beatles were close knew that Yoko Ono didn't cause the group to work. Sanitation also contradicts the facts. Countless bona fide biographies have removed the most unpleasant edges of Beatles to show them from fans' favorite viewpoints as people who are tireless and almost superhuman.
Shortly after the group was entitled to cease their activities in 1970, the Beatles themselves knew there would be disputes to tell about their story, and they had a personal and commercial interest in telling about their rules. John, Paul, George and Ringo would each write an autobiography or give long-term interviews in which they promoted their story. Since the mid-1970s, I have been working with all of them The Love You Make, which was finally published in 1983. With content from thousands of interview interviews, the book reflected the first organized effort of the group to dictate their words.
But this close view of the group's immersion, fall and beginning immortality was too raw, and the surviving members abandoned the book. Perhaps they were pleased with their unique memories and personal stories, but not with anything that departed from them.
With time and wound healing, John Lennon's death in 1980 and story and biography of avalanche, the group once again sought to consolidate its collective story: Anthology, 1996, a collection of books and music containing two unpublished songs from the Beatles, with Lennon's vocals and George, Paul and Ringo accompaniment.
"Anthology" is the Beatles consensus on the Beatles. But he did not stop the uninformed narratives. The filmmaker I knew recently contacted me about the umbrella concert and insisted the police had "finished the show."
It would be nice, but not entirely true. The police appeared, yes. But I got them at the top of the building and said that we were the property owners and that they would not be forced to stop us in any way. The police discussed this issue with each other and politely asked us to reduce the volume to avoid problems with regional traffic and possible prayer for peace. By that time, Paul had already won the third "Take Back" and the exhibition ended. Ringo thought the film would have been a better prison, but it didn't happen.
In recent years, when my friend and companion who is responsible for Apple, Neil Aspinall and producer and "Fifth Beatle" George Martin died, we just left Paul McCartney, Ringo Starr and I from the start of the group. more detailed and less clear to the offspring. The rest depends on the historians and the ever-growing legion of The Beatles fans. Fortunately, they have no misunderstanding in the "A Hard Day" in their original chord, the "sweet melody" "Yesterday" and the final crescendo "Day in Life". It belongs to all of us.
Peter Brown is Managing Director and Board of the BLJ Worldwide Public Relations Consultancy Office. From 1968 to 1970, he was executive director of Beatles holding company Apple Corps.
Translation Paulo Migliacci