Monday , September 20 2021

Attention and indebtedness are the difficulties that can endanger the "black Friday" – the economy

BH sales promise discounts of over 50%
(photo by Leandro Couri / EM / D.A. Press)

Almost 48% of Belo Horizonte dealers who already plan to launch a "Mexican Friday" event pledged to raise prices by more than half the price of products to consumers. According to a poll by the Federao do Comrcio de Minas Gerais (Fecomrcio MG), another 13.6% reduces prices from 45% to 50%. According to company data, the number of companies expressive has not yet defined sales strategies when a survey was conducted, which means that the percentage of participating stores should be higher than last year.

this is an assessment by Fecomrcio Elisa Castro, researcher. The main events took place in furniture and electrodes segments (81.3%); cloth, clothing and felt (53.3%); books, newspapers, magazines and stationery (50%); and other articles for personal and household use (50%). Approximately half of businesspeople are expected to receive about 25% on Black Friday compared to their usual sales volume.

Only less than a quarter of consumers in Belo Horizonte (23.8%) are waiting for the Brazilian megaprom to arrive at shopping venues. Black Friday will be held on the 23rd day, inspired by the United States' 1990s feature film festival. "The success of recent years has been linked to the fact that the date has become an opportunity for people to make Christmas shopping at bargain prices, while brands enhance trade and strengthen their presence on the market," says Eliza Castro.

Fecom study
The Fecomrcio MG survey showed that 60% of customers want to use discounts (photo by Juarez Rodrigues / EM / D.A. in press)

The Fecomrcio MG survey showed that 60% of customers really want to use discounts to guarantee gifts for the holiday season. Most (62.2%) are planning to spend over R $ 500. Another 24% said they had not yet decided to use the shares and therefore they were trading at that time.

The most demanded products are electronics (34.8%); household appliances (24.6%) and clothes, towels and accessories (21.7%). In addition to lower prices, people want to find different brands and products (17.2%), as well as to facilitate payment (17.2%). Among the entrepreneurs heard by Fecomrcio MG, 35% were preparing for a mega event.

According to entrepreneurs, caution and consumer indebtedness are factors that can impede sales at a time, which is equivalent to 81% of the problems that may hamper business. The sample of the survey was 256 companies heard from October 11 to 18.

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