"The global smartphone market is in danger," said analyst Ryan Reith. "Despite a few growing markets such as India, Indonesia, South Korea and Vietnam, we haven't seen much in 2018," he said.
According to him, the market is sealed, because consumers are less likely to change their smartphones, they think they are too expensive and because of political and economic uncertainty. Chinese market (which accounts for about 30% of smartphone sales (especially decreased by 10% according to IDC study).
Despite a drop in sales of 8%, South Korean Samsung remains a world leader with a 20.8% market share. Apple was able to regain second place with a 14.9% market share, followed by Huawei (14.7%).
In the fourth quarter alone, global sales fell by 4.9%, which was the fifth consecutive quarter. This quarter "hard came to close the worst year registered" in this market, added IDC.