BMW and MINI reach new record highs of almost 40 percent in the premium segment – more than 1.2 million engines are manufactured at the Steyr engine factory.
On Thursday, BMW executives gave an insight into the economic data for 2018 at a press conference: executive director of BMW Austria GmbH and BMW Motoren GmbH, Christian Morawa, explained that the BMW group's consolidated sales are over EUR 6.6 billion "remains one of the strongest sales and most successful companies In Austria ". With its commitment to research and development, production and sales, the BMW Group strengthened Austria's economic position, and vehicle sales and engine production again reached a very high level last year.
Vehicle Sales: The market leader in the premium segment expanded to a new record
With a market share of almost 40% in the premium segment, in 2018, the BMW Group increased its leading position in Austria to a new record. With sales of EUR 911 million, BMW Austria GmbH has reached its second-best sales record in its history, explains Morawa. According to Morawa and Schröder, the BMW brand was at the top of the local premium segment in 2018 with about 18,600 registered vehicles. "We currently offer a unique range of innovative vehicles in all relevant segments, our BMW, MINI and BMW Motorrad brands are among the strongest in the automotive industry, with highly professional dealer partners and over 5400 employees. I am sure we will be well prepared for 2019 , says Christian Morawa.
BMW Group engine factory in Steir / Upper Austria with the third best result in the company's history
With more than 1.2 million engines produced around every other BMW group car delivered worldwide, there is a "heart" from Austria. In 2018, the third best production result in the company's 40-year history was achieved. 80% of all BMW's main engine components come from Steira in 2018. In addition to the further development of internal combustion engines, more than 700 employees worked on the construction of complex e-mobility components at the Diesel Engine Development Center. "We know that the future is still complicated, we have the best possible position, we have a great deal of flexibility, we have the right products and the right people to work. We continue to invest and invest heavily in the company's location. For Austria, ”Christoph Schröder is optimistic about the coming years.
Prospects for 2019 – Model offensive and strategic decisions
Modeling will continue consistently: with the BMW X7 and the BMW 8 Series Gran Coupe, BMW will introduce two more luxury models, the new BMW 3 Series will continue its success story. Strategically, the focus will be on electrification, autonomous driving and mobility services – here the BMW Group will demonstrate its leadership in technology.
All figures and facts about the BMW 2018 financial year can be found here, photos of the BMW Group Business Press Conference can be found in our gallery. (Rb)