The new comprehensive brand identity shines bright yellow.
From now on, Austrian Post and its approximately 12,000 employees become familiar with their clients: transforming corporate identity is "combining style, competence, trust and security with Austrian authenticity". The new CI with couture factor will be presented on January 31, 2019 at the company's headquarters in the third district. At the same time, in January 2019, the introduction of new service clothing into the supply, affiliate network and transport logistics began.
"Swiss Post combines tradition with modernity, and we want to keep in touch with all the new characters in all contact points with the Swiss Post brand – our employees can be proud to represent uniforms – and it was especially important for us to create a new one. You want to wear clothes and feel good, ”Said Georg Pölzl, General Director of Austrian Post, at a solemn presentation.
Comprehensive logo renewal, design dictionary and tonality
The resumption of a comprehensive corporate identity comes with more humor and authenticity in terms such as "We don't bring you comfortable desk chairs" or "Quick, important!" that's why. The traditional color of the yellow paste becomes even more pronounced, as is the famous Posthorn. Horn design language and new icons were designed in line style.
The diversity of item products and services should become more understandable with symbols, as well as the newly developed post "Post Sans". So fresh images have to deal with the new look of the branch and provide more personal access to the delivery staff.
"Dress To Impress"
Designer Marina Hoermanseder was responsible for the design of the new service garment: the internationally successful Austrian fashion designer combines design and function with clear, stylish cuts: T-shirts, scarves and neckties contain a typical Hoermanseder buckle and her heartbeat logo. mail logo.
For this purpose, the designer used climate control materials that work perfectly in everyday work and offer great comfort. Seals and certificates such as Ökotex, ISO, bluesign or Fair Wear Foundation guarantee the sustainability and social acceptability of all clothing. "I was personally fascinated to see, for the first time in the design process, the importance of climate regulation, high quality materials and the perfect fit for comfort and durability," says Marina Hoermanseder. (Jr.)
Impressions about the fully updated post-look from our gallery.