A new public health campaign that squeezes out the charms of soft drink advertising encourages Australians to consider the impact of sugar drinks on their teeth.
- The campaign was funded by a coalition of 19 health and social groups
- The campaign is for younger Australians who are more "conscious"
- Dentists say that the effect of drinking non-alcoholic drinks on dental health is "immediate"
The Rethink Sugar Drink Health campaign includes young people who drink red drinks with a drink that appears to contain cola before the smile that reveals rotten teeth flashes.
Only an online campaign in shared social media will be provided by health and social organizations.
The Australian Dental Association (ADA), Diabetes Australia, and Cancer Council are eight groups using a campaign to claim:
- Fee for sweet drinks to increase prices by 20 percent
- Government-sponsored social marketing campaign to highlight the health effects of sweet drinks
- Restrictions on reducing the exposure of children to the marketing of sugar drinks
- Restrictions on the sale of sugar drinks in schools, public institutions and children's sports events
- State and Local Government Policies to Reduce Availability of Sugar Drinks at Workplaces, Health Care Institutions, and Other Public Places
- Promotion and easy access to fluorinated tap water
A further 11 health and social organizations have supported an awareness campaign.
The campaign encourages people to consider alternatives to soft drinks when thirsty. (Delivered by Rethink Sugary Drink)
ADA Victoria Branch CEO Matthew Hopcraft said the campaign was geared towards dental health because the effect of sugar drinks on teeth can be "immediate."
He said the campaign was designed to play on the marketing of soft drinks by linking their products to sport, fun and glamor.
"When we see people consuming up to 1.5 liters of non-alcoholic drinks a day, we see a dental effect and some dramatic tooth decay," he said.
"The impact is on someone [is] not only with pain but also with eating difficulties, sleep disturbances. "
He said he hoped that advertising could resonate with younger people who might not respond to general health warnings, but "deliberately".
Health campaign participants expect advertising to allow consumers to review their intake of sugar drinks. (Delivered by Rethink Sugary Drink)
For comments, contacted the Australian Beverage Council representing non-alcoholic beverage producers.
Last year, the Council announced that the soft drink industry is committed to cutting sugar consumption by 20 percent by 2025, supported by the federal government.
The Australian Medical Association (AMA) criticized this move as a "diversion" from the real issue of the volume of non-alcoholic beverages consumed by Australia.
diet and nutrition,
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