A simple photo taken by a mum's amateur painting and posted on the internet.
Florida schoolteacher Cindi Decker went to an art class with a pretty impressive canvas painting of an egret.
Mrs. Decker’s son, Matthew, snapped his mum holding her painting and uploaded it to social media site Reddit, saying, “My [mum] painted this and said no one would like it. It’s her second painting. ”
The teacher was art hit by more than 24,000 people, which thrilled both the budding artist and her son.
What happened next, though, was even more brilliant.
The following day, an artist in Sweden, Kristoffer Zetterstrand, saw the post and had an idea; they decided to paint Mrs Decker holding her painting.
They've posted the pic to Reddit, saying: "I painted somebody's mum."
That kicked off an art chain that has sept the internet.
The journalism student in Canada, Leila Amer, joined the party, painting a picture of Mrs. Zetterstrand. Again, up it went to Reddit. "Took a while and not perfect," she wrote. "But I painted the guy who's painted the other guy's mum."
Enter Artist Traci Sethre who added her painting to the colorful mix, followed by Travis Simpson, who posted a photo, writing on Reddit, to paint a meme for internet points… ”
Speaking to the Washington Post, Mr Zetterstand, who started the whole chain, called it "hilarious and weird".
"They have a genuinely happy," he told the Washington Post. It’s touching, really.
For her part, Mrs. Decker was blown away by the response and the name "imthemomwhopaints", to thank her new fans.
"I was in fear," she wrote. “You all have proven me wrong. I 'm assuming now of you could be my kids, and y'all get a bad rap in this world. You are all compassionate, caring, and a ton of fun! Thanks for uplifting me! You all have inspired me instead. ”