Although their growth rates were lower than in previous years, e-commerce managed to reach 2018 with positive indicators or at least better than traditional trade. Last year online purchases amounted to $ 229,760 million, up 47% on the same period last year. The percentage that just reached inflation, which ended in 2018 with a 47.6% increase.
The data correspond to the annual survey of the Argentine Electronic Chamber of Commerce (Cace) together with the consultant Kantar TNS. According to the survey, In 2018, 120 million products were sold, which is 25% more than in 2017. But purchase ticket of average $ 2600 2017 $ 2900 In 2018, almost 11% more.
Units increased units food and drink, household goods and clothing (sports and not sports).
At the same time, the goods that were more considered in e-commerce were tickets and tourism ($ 60,660 million), audio equipment, image, consoles, IT and telephony (US $ 27,175 million), household items, furniture and decoration (US $ 20,348 million) dollars) and food, drinks and cleaning products ($ 19.709 million).
"It was a year of growth by purchasing orders of 30%. You can gather a year with two words, confidence and frequency. The most common categories of purchases, such as food and beverages, or building materials, increased most often. Five years ago, e-commerce stars were tourism and electronics; today they are still the objects of greatest weight, but not growth. People have accepted this habit and start using it for all purchases, even on a daily basis, ”he explained. Gustavo SambucettiHonorary President of CACE.
Among the challenges for the sector in 2019, Sambucetti mentioned the need to improve payment and logistics. "There are industry accelerators such as supply growth, payment tool development and logistics. As far as there are more allowances, larger items like tourism or electronics are taken"he added.
Share-less sales declined last year, from 12 payments to 3 to 6 installments.
With regard to the types of payments, although credit cards are still the most common, accounting for 78% of transactions, compared to 92% for the previous year, there are other tools such as credit cards. , which ranged from 1% to 7% of the total. Electronic wallets and cash payments are other growing types.