That way TotalPlay from March 2019 to become the first operator worldwide to bring segmented advertising into its linear service through technology Google Ad Manager.
Eduardo Kuri"TotalPlay" CEO told Expansión that "the announcement with Google means that we can now replace linear commercial ads – for example, in a soccer game – customized to you." Google is a technology called Google Ad Manager that allows us to anonymously place Dynamic TV ads based on the habits of every household TV consumption so that your ad content is right for you. "
Starting with the Google Ad Manager, which is already in the test phase, since March of the year, TotalPlay estimates that 700,000 of the 1.2 million business subscribers will be able to rely on this functionality to improve user experience.
Does this tool replace commercial ads that are 20 or 30 seconds with an ad that fits the interests of TotalPlay user based on consumer habits, payment type, location, and more.